VICE GOLF

Launched to fairways on 12.12.12 by Ingo Düllman and Rainer Stöckl, Vice Golf was founded in Munich, Germany with one aim: to revolutionize the golf industry.

Embrace your Vice. It means giving all types of players, from rookies to local legends, the chance to vibe on the fairways with gear that’s packed with personality and style. Play the game you love the way you want.

8-BIT VICE JUNIOR

Vice Golf asked for some help launching their first ever Junior golf club sets. How would we appeal to kids while also sparking the interest of the parents who are the demographic actually purchasing the clubs?

Combine modern day popularity (video games) with the nostalgia of where it all began (8-bit). An homage to the days of Mario Golf was used to reveal Vice’s new junior line in a fun and playful way that spanned across multiple generations.

CUSTOM INFLUENCER PACKAGING

An ongoing series of custom golf ball packaging uniquely tailored to various golf creators, influencers, artists, courses and events. Yeah, companies have slapped some logos on a ball and sent it to creators before, but never has a golf brand created fully custom packaging as seeding kits unique to each individual. The success that Vice has seen through this initiative makes you wonder why more brands aren’t doing this?